Logo

Logo design
branding
Layout Design

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The Brandular
Challenge

Brand+Granular. The Brandular Challenge was a  design challenge I created to sharpen my skills. I took 20 companies from my hometown of Monroe Washington, and spent one day each rebranding them from the brand strategy to business cards and collateral.

Day 1: 
Monroe Coffee Co.

“Based on their need for a quiet intimate place to meet with loved ones, the Christians of Monroe Washington would be interested in the small-town roaster Monroe Coffee Co because of their superior quality in customer experience and flavor, providing a place for them to come for a small-town cup of coffee in a calming intimate atmosphere.”

Day 2: Monroe Montessori School

“For working mothers, away from home during the day, Monroe Montessori School is the hands-on education institution which gives peace of mind by taking an individualized child-first approach to education, with a curriculum and environment designed specifically for your child’s needs.”

Day 3: 
Manse Teriyaki

“For hungry working class men and women in Monroe, Manse Teriyaki is the best place in town to go for a higher quality teriyaki at a great value inviting them to come in and have an experience superior to every other teriyaki establishment 
in town.”

Day 4: 
Live Young

“For young couples wanting to encapsulate the essence of their wedding day, Live Young is the detail-centered videography studio which meticulously recreates the atmosphere and emotion of your wedding so that whether you have been married for one day or fifty years, reliving your wedding is only one click away.”

Day 5: Sky Valley Education Center

“Based on the growing distaste for traditional schooling methods, mothers of young children would be interested in Sky Valley Education Center because of their kindergarten through twelfth grade format which gives students a long lasting community to grow and mature with, where people  come for the education, but stay for the family.”

Day 6: 
Let’s Play Cafe

“For young adults in their 20’s and 30’s the Let’s Play Cafe is the 80’s nostalgia filled retro arcade with a strong attention to detail where you can experience an arcade just as it was in the 80’s; come in for a taste of nostalgia.”

Day 7: Monroe Chamber of Commerce

“For tourists looking for a fun time of relaxation Monroe Washington is a beautiful small town to go for a taste of life from a different era where they can come and enjoy a few nights in our quaint little town.”

Day 8: 
Island Blends

“For young granola heads in their 20’s or 30’s Island Blends is the best acai and poke destination using only Hawaiian sourced ingredients to get a taste of the islands where you can come in for a bowl of authentic aloha!”

Day 9: 
YoForIt

“For young women looking to give back to a small town community, YoForIt is a great family owned small business offering a great selection of flavors and toppings so you can customize your froyo experience. Come in and support local at this quality mom and pop froyo shop.”

Day 10: Monroe Historical Society

“For educators with a desire to build up the community of Monroe, the Monroe Historical Society is the volunteer-run organization which brings kids a greater sense of connection and belonging in the community through its guided museum tours showcasing the rich preserved history of Monroe to inspire appreciation of 
our heritage.”

Day 11: Bella Balducci’s

“For middle class families in the Monroe area Bella Balducci’s is the family owned mediterranean cuisine destination delivering a beautiful mediterranean experience with their from-scratch food. Come in to experience the mediterranean today!”

Day 12: Sam’s Cats 
& Dogs, Naturally

“For middle class families in King county, Sam’s Cats & Dogs, Naturally is the affordable one stop destination for all your pet needs with a 
specialty in providing pet food with human-grade ingredients so you can treat your pet like the family member they are. Bring your pet in today to get the royal treatment for an 
affordable price!”

Day 13: 
The Matthew House

“For wives and children of incarcerated men, 
the Matthew House is the prison family ministry providing a sense of stability and care for hurting families as they come in and are cared for with the resources and love of our experienced volunteers.”

Day 14: 
Your Dentist

“For parents of small children and teens, Your Dentist is the family and cosmetic dentistry of Monroe that provides confidence for the whole family since Your Dentist’s experience and services have long cared for the oral hygiene needs of all ages.”

Day 15: 
Thrive

“For parents of small children, Thrive is the family oriented workout center providing child care mornings and evenings so you can come in for a time of exercise the whole family can enjoy!”

Day 16: 
St. Vincent De Paul

“For low-income and homeless men in Snohomish county, St. Vincent De Paul is the time tested non-profit, providing well rounded aid to meet the needs of the poverty stricken in Snohomish county.”

Day 17: 
Jump, Rattle, & Roll

“For mothers of small children in the Monroe area, Jump, Rattle & Roll gives your kids an endless space to play and get their energy out. So bring your kids in today for a time of exercise and fun in our massive 8,500 square foot facility!”

Day 18: 
Flowers by Karen

“For brides and bride’s maids, Flowers by Karen hand selects unique flowers, providing special bouquets for special occasions. Order a one of a kind arrangement for your one of a kind engagement today!”

Day 19: 
Burger Madness

“For men living in Monroe, Burger Madness hand crafts huge burgers to challenge your appetite. Will you be able to conquer a stack of burger madness?”

Day 20: 
The City of Monroe

“For locals and tourists, the city of Monroe is the best small town to experience a taste of life from a different era, which is proud of its calming atmosphere and quiet lifestyle.”